The Story of UHF Magazine

UHF began life in 1982 under a different name, Hi-Fi Sound Magazine. The name had a good reason for being--it was the English language edition of a then-successful French Quebec magazine called "Son Hi-Fi." Like its French cousin, HFS distinguished itself by having a clear point of view, by standing firmly in favor of true high fidelity rather than just "consumer electronics." Since it regularly took stands ("that must be an expensive hobby," commented one reader), it made enemies. And a lot of friends. But, initially, not quite enough to make money.

In 1984 HFS was bought by Broadcast Canada, a company owned by editor-in-chief Gerard Rejskind. Son Hi-Fi was offered as part of the same deal, but was eventually sold to a different purchaser. In order to sever the (apparent) connection to its former sister publication, HFS, in 1989, adopted its present name, UHF.

At the same time, it launched a French-language edition, ULTRA. Despite a good-sized readership, ULTRA was affected by the shrinking amount of audio advertising, and it was killed off in 1993 after 13 regular issues and two special issues.

It was in the 1980s that The Audiophile Store was added to the magazine. We then carried just one record label (Opus 3), but that quickly grew. Today the store lists products from dozens of manufacturers (including UHF itself), from many sources. Because the store lists only recommended products, it is easy to avoid conflicts of interest. Indeed, the store is the key to the magazine's independence: each magazine includes eight advertising pages that no one can take away from us.

UHF went on line in the summer of 1996. Fron the start the Web site was a success, quickly reaching traffic of some 2500 hits a day. Traffic has since grown threefold, and we are as much an Internet company as a print publisher.

Today, UHF continues as a national and international magazine of genuine high fidelity. Though most of its readers are in Canada, UHF fans can be found in the US, South and Central America, Africa, Europe, Oceania Asia...all of the continents except Antarctica. The magazine's philosophy remains unchanged.

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